You forgot something


Just like many ill-fated stories begin

I had one wish.

Back when I was 22, I went on a very budget weekend trip with my boyfriend.

We planned it meticulously, down to the last decimal, how much it would cost us to go there, stay in a (not seedy) hotel, eat a couple of meals, and return without having to sell our belongings for the ticket back.

We took an overnight bus, ate protein bars for breakfast, stayed in a sufficiently seedy but not overtly dangerous hotel, walked everywhere, and didn’t even look at the drinks menu in restaurants.

Day 3 rolls around, and I was feeling pretty done with ‘budget’. I just didn’t think that a vacation should have you struggling more than your worst day at work.

So, ignoring all of my boyfriends' desperate calculations, I unilaterally decided that we deserve one night of comfort at a medium-fancy hotel and one dinner at their medium-fancy restaurant.

Excited by my new upgraded traveller status, I convinced myself that I had to saunter into that hotel like a brown Kendall Jenner. I had to be hot.

Why? I don’t know. I’ll be hard pressed to justify any thought I had at 22.

Once we checked in (no welcome drink 😏), I spent 1.5 hours getting ready. Trying on everything I packed.

Because what if I’m finally able to create a cute outfit combination with my pajama tops?

My makeup strewn everywhere, my suitcase thrown open on the floor, my hair straightened to an inch of its life. I was ready.

I was practically bouncing as we left the room

This is what life was meant to be: fancy hotels, candlelight dinners, cute outfits.

This was a small glimpse, a window into what the rest of my life is going to look like.

I strutted proudly towards the restaurant across the manicured lawn. Heads turned (in admiration, obviously?). Do people think I’m famous or something?

Then I noticed a woman scurrying across the lawn towards me, and for a second, I wondered if she was coming over to ask if I was Padma Lakshmi.

She angles up, making a cup with her hands like she wants to tell me a secret. I lean down and she whispers in my ear,

“Your zipper is open”.

Hah.

1 hour to get ready, and I didn’t manage to fully dress myself.

I look down and realize we’re not talking a zipper hanging open like a tiny slip of a pocket, something easily missed.

No. This was a GAPING hole in the front of my pants. It was so obvious that it almost looked intentional, like it was a part of some misguided uber Gen-Z outfit.


I look at my boyfriend– the very person in charge of avoiding exactly this scenario– and his face is red, his mouth pursed tight with barely contained laughter. Apparently, this is news to him too, and clearly funnier than it had any right to be.


Rolling my eyes, and angling my body away from other people
(why are there so many people here again?), I say through gritted teeth, “just cover me for a second”.

And somehow Padma Lakshmi Lite, reduced to fumbling with her own pants zipper in public, managed to hide her polka-dotted secret from the world.

Like me and my zipper, it’s easy to curate and obsess over the overall image and then miss a critical (embarrassing) element.

All those things that we focus on first– a beautiful website, Facebook graphics, a new set of $20 pin templates, shiny new tech subscriptions, a curated Instagram grid.

But all the while ignoring the gaping holes:

  • A Pinterest account untouched since dalgona coffee was still trending
  • Or a pinning strategy you learned when Obama was still in office
  • The newsletter you promised to send every week after signing up for Mailerlite Free. Last send 2022
  • The e-book freebie you wrote in 2019 that’s still on your website.
  • That promise to update two blog posts every month, which you haven’t thought about since the end of January
  • The welcome sequence you wrote when you thought adding 35 images into one email was a good idea

Ok, maybe some of these aren’t as bad as being caught with your zipper down. But they are the equivalent of blithely missing something integral– until someone points it out.


Readers are landing on certain touchpoints of your website that don’t reflect where you are right now, and they will notice.


But this isn’t a callout, it’s a call to action.


Just like how I put my outfit together, it’s not for lack of trying.

It’s just the zipper that needs to catch up.


And if Pinterest is one of these touchpoints, we’re currently in the process of creating a new offer where we can help more people. Especially those who are working on a budget.


The biggest hindrance we hear from some potential clients is about price, and we want to address that. So this new offer will be mini, and at the lowest price I can possibly offer on a done-for-you service.


But because of the low price point, we will be opening very very very few spaces to justify our internal resource allocations.

I will share details with everyone, but those on the waitlist get exclusive first dibs.


If this is interesting to you, please get on the waitlist. And forward this email if you know of anyone who is looking for something similar (we have a great referral programme!)


And keep an eye out for these emails, I’ll be sharing more information in the coming weeks.

P.S. This is a budget option, suited for those looking to get momentum. Our standard Pinterest packages are still your best bet for bigger accounts looking to grow.

P.P.S. If you enjoyed this email, hit reply, shoot me a message back, and let me know! I'm a real person (who pulls up her zipper) and read + respond to each note personally. <3

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