What my birthday made me realize about you

It’s my birthday. Well, tomorrow technically.

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27 feels good. I thought it might be scary, or that I might dread it. But I think I’m ok with it.

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My 22-year-old sister is not.

If you spoke to her, you’d think I was halfway to my grave. Recently, she asked me if I clicked yes on the senior citizen interest program on my savings account.

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I don’t know about you, but I never had very strong opinions about birthdays.

I've seen friends have it marked in their calendar as the day they will cry into an ice cream tub, and others who take it very, very seriously - celebrating an entire birthday month.

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But I don’t really fall into either camp.

My sister says that’s because I’m a two-faced Gemini who can’t commit to one emotion.

Well, whatever.
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But I’ve always wondered why birthdays come with such strange traditions
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• Speeches: listening to a friend wax poetic about where we first met, while everyone else is checking their phones under the table

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• Singing Happy Birthday: what are you supposed to do with your face and hands when people sing to you?
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• Surprise parties: my nervous system can’t handle the collective screaming of 20 people. Also, why do they always catch you when you’re on your fourth day of unwashed hair, wearing your worst outfit, with 5 pimple patches on your face?
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• People who run marathons on their birthday: crying into an ice cream tub is less alarming

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• Replying to messages: how many times can a person type, “thank you”?

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• Going out for dinner: am I supposed to pay, or am I supposed to be paid for? Are birthday dinners just a big pyramid scheme?

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But this year, I decided that being blasé about my birthday is just plain boring.

And that’s not the energy I want to bring to this new year of my life.

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So I bought myself a birthday present (A new Liforme yoga mat, to replace my old roommate's mat that I borrowed indefinitely and can't return because of the claw marks I've left on it)

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Solicited presents from my family (remember the WFH system I wanted? I sent everybody links to various parts, each according to their purchasing power. System coming together as I type) ​
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Organized a dinner with friends for my own birthday (took things into my own hands and invited whoever is in the city to celebrate my birthday with me)

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And I’m going to gently beg this new energy to stay with me, because honestly, it feels great to take things into my own hands, instead of ‘going with the flow’.

But if there's one tradition worth starting? It’s Pinterest.
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Unlike surprise parties and awkward dinners, Pinterest is a tradition that feels consistently rewarding, doesn’t require you to pretend to enjoy public singing, and (best of all) you never have to worry about who’s footing the bill.

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Here’s the thing – there are really only two search engines that bloggers and content creators can count on for new audiences.

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Google and Pinterest.

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The rest, like email, Instagram, and Facebook, are better for nurturing the audiences you already have. After all, most social media functions are designed to keep users on that platform.

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Just relying on either Pinterest or Google will also keep you in a headlock of platform changes and updates that might not always be the best for your site.

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(btw Google knows about how powerful Pinterest is for driving site traffic and they’re currently working on a dupe Google Pinterest)

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But Pinterest is where people go to get their questions answered.

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So it’s also important to signal to Pinterest exactly what questions you answer.
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These are the 3 places where you can clearly signify to Pinterest what your content is about:

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• Your profile name and bio
• Your boards
• Your content strategy
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If you haven’t updated any of these in a while, then now is the best time to get to it and do a full clean sweep of your account.

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​Grab this free Pinterest audit to get a step-by-step guide on how to clean up your Pinterest account.​

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P.S. New pin plan coming soon. A done-for-you ritual for your Pinterest account. It’s consistency and momentum DONE FOR YOU. If you need this, don’t forget to get on the waitlist.

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P.P.S. My sister wants to tell everyone that she isn't mean, just 🌶️spicy🌶️, and that I am exploiting this for comedic content.

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