Not to sound like a boring date but are you a mountains or a beach person?
Me? I’m a mountains gal.
Genetically, spiritually, emotionally—I belong in the cool shadows of the Western Ghats in South India.
My hometown (a term used loosely as I’m 2 generations removed from ever actually living here)
But this is the story of how one day mountain gal found herself on the world’s third best beach - Bondi Beach.
My way to Bondi came after we’d been hopping beaches across Brisbane, the Gold Coast, and Byron Bay. I’m sorry but I was beached out.
It’s just too much sun, too much sand, and too many opportunities to discover sand where sand should never be.
Here’s the thing about traveling in a group though, you have to do what the majority wants to do.
And even if one (poor, cute) girl wants to go thrift shopping, we must go to the beach (AGAIN) because everyone else in the group wants to.
At least for an hour, they said.
What’s the point of coming to Sydney if you don’t go to Bondi, they said.
So there I was on the beach (AGAIN), armed with a pair of shorts, one flimsy beach towel, no book, no swimming costume, no sunscreen, and the determination to deliberately sabotage my own enjoyment of beach.
Picture it: me, alone, burning under the powerful Australian sun like a discarded rotisserie chicken, staring bitterly at my friends playing with the waves while beautiful people sunbathe around me.
One hour in and irritation transformed into a sun-induced neurotic rage.
I was officially the most unhappy person on the World’s third-best beach.
an angry picture of Bondi, have you seen anything more appalling?
I’m not sure how, but in the way animals sixth sense an earthquake before it hits, seasoned boyfriends have trained themselves to detect a shift in the air just before a public meltdown occurs.
And right on cue, mine approached.
With all the caution you reserve when approaching a feral raccoon behind a dumpster, he asked,
'All okay?’
To this day he maintains that the sun would not compete with the withering look I shot him.
‘It’s been more than an hour’, I practically hiss from my graceful position of a scowling sunburnt sea cow.
He nodded knowingly. Five minutes later, we were off the sand, heading toward salvation in the form of shade and overpriced acai bowls.
Next time someone suggests 'beach day,' remind me to ask if there’s air conditioning involved.
But honestly? My beach tantrum got me thinking—how often do we stubbornly refuse to enjoy something, not because it’s actually terrible, but because we’ve simply decided we won't like it?
Take emails for example, so many people approach them like me approaching Bondi: arms folded, determined to be miserable, actively sabotaging themselves. But the thing is, if you go in prepared (with sunscreen, or strategy), you might just discover a damn good thing that you’d been stubbornly resisting.
And yes, next beach day, I've promised I’ll at least pretend to give it a chance.
If you’ve been considering it, the right time to start emailing your list is right now.
I see so many bloggers holding back from emailing their lists (sometimes with thousands of names in their lists) unsure of what to say, worried they'll annoy subscribers, or convinced they're not ready.
But every email is a chance to put your blog posts directly in front of the people who already raised their hand to hear from you.
The more regularly you email, the more you train your audience to eagerly anticipate your next piece of valuable content—building trust, habit, and consistent engagement with every click.
Would you choose 52 opportunities or 12 opportunities to share your best content with your readers?
Obviously – 52 (And if you chose 12, let’s chat lol)
52 chances for people to see your blog posts.
That’s just 4 emails per month.
If you start today, you still have 41 chances to meaningfully connect with your readers before the end of 2025. That’s 41 potential boosts in traffic, engagement, and growth
Build a foundation for your brand with a welcome sequence. If you already have a welcome sequence – create more opt-ins and add a welcome sequence for all of them. You never know where your audience will enter your world, welcome them warmly regardless.
Block Time for Emails
Try and make a habit of sending one email a week to your audience. Block off 30 minutes each week to write and send one email with links to your blog post.
If this seems like an oversimplification of email marketing, it’s because it is actually this simple to start.
As always, let me know how it goes. Feel free to think of my inbox as a venting space – I definitely want to hear all about your wins (and problems)
And if you want help with anything email marketing, I’m here to remind you that I do that!
Do you need quick and custom email setup to grow your list and increase clicks back to your website?book a call to get started.
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