re: your people

Last week was pretty crazy for me

newsletter-wise

So many of you guys wrote in saying that last week's email made you cackle + compliment my writing (omg?)

It's a high to be appreciated, and I took that elevator all the way up.

Sharing extra feedback on Shyla's content, because I'm a *writer* now 💅🏼

Shyla: please stop

Me: but Cassie said I'm a funny writer

Shyla: we are not naming our bookeeping excel 'Moolah Manager'

The grind never stops for creatives, and now it's time to plan next week's blockbuster email.

But before I begin to write, I check the last email's stats on Convertkit (as any self-respecting email marketer should)

Guess what's on the dashboard..

Last week's email had the HIGHEST unsubscribe rate EVER.

horror. shock. shock. horror. crying(?)

Let me set the scene:

Shyla is wrangling my laptop out of my hands before I send desperate messages to those who unsubscribed, begging to know why they hate me.

It's difficult dealing with rejection.

But honestly? After sitting with my feelings a little bit, I realize it's a good thing.

Now, stick with me here; I know that not everybody wants to hear about my sibling rivalry or even the Pinterest/Email/Social Media tips I take time to curate.

And that's just fine!

This whole process made it so clear to me that these unsubs are possibly a REALLY GOOD THING.

It made it clear who Our People are. Literally, nothing is more valuable than that.

And I appreciate each and every one of you who stayed on here.

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I wish I could say that this will be the last time I overreact to 5 (yes, it was 5) unsubscribes, but I know Shyla has a lot more wrangling & prying in her future.

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But keep reading to see why I think everyone should find their People and how filtering your audience is actually good for business👇🏽

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Here's what's included in today's drop

• 🧺 a cleanse you likely need
• 🌾 sweet words & finding people who see you for the wheat you are

Why This is Important

1. Big numbers look great. But the number on your email list is a bit of a vanity metric if nobody is opening and reading.
2. You want higher converting emails with a higher CTR. For this, you need to remove bots, spam, fake accounts and the people who just aren't interested from your list - all they're doing is dragging your open and click rate down.
3. You pay for these people to stay on your list - open those spots for more engaged readers.

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How This Will Help You

1. Your open rates are going to shoot up once you do this, signaling to email platforms your emails are wanted.
2. And this increases your deliverability rate (which is honestly the only email metric that matters - it's so easy to screw this up and so difficult to build it)
3. Get rock-solid on your tags and segments. Removing those who never clicked in the first place will clean your segments right up, making it super easy to modify & customize your copy to speak directly to your people.

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How to Clean Your List

1. Send out a series of emails to people who have not opened or engaged with your emails in the past 6 months.
2. Go ahead and tell them that you’re going to remove anyone who’s not interested.
3. Be very clear in what you’re trying to say—you are going to remove them if they’re not interested.
4. In couple of days, through your platform, send them all broadcasts, but I would suggest not actually using an automation, so it feels a little more organic.
5. Then another version of this with a different subject line to everybody who didn’t open it 3-4ish days later.
6. Then 3-4 days after that, send an email to everybody who had not opened it at all and say, “I am removing you if you didn’t click” kind of thing.
7. Wait one week, then delete or remove anybody who did not open or engage with the campaign. You do need specifically to tell them, “Click here to get back on the list” but make it clear that if they don’t click they’d be removed—you really want to get people that are actually going to take action on your emails.

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"Thank you Shika and Shyla! I'm impressed with how well you mimicked my writing style- no one would guess that I didn't write these emails myself. Your work saved me a ton of time and I truly appreciate it! And as always, you ladies are professional, quick to respond, and a pleasure to work with!"

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Sweet sweet words from our dear client Jaclyn from Crayons and Cravings!

So many thanks sent into the universe that we get to work with such amazing people everyday.

For those who see the wheat in us.

• Do you need quick and custom email setup to grow your list and increase clicks back to your website? You can grow your list, send newsletters, and increase website sessions - book a call to get started (if this link doesn't work for you, please just respond to this email!)

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