Inside look: What happened when 3 bloggers handed us their Pinterest

Hi, Reader, I've been popping in your inbox a lot more recently, but I'm here for one last important reason—because I don’t want you to miss what Pin Ritual could do for your site.

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Here are a few stories/cases of past clients who’ve come to us with accounts needing all sorts of fixes, and I want to show you the diverse ways we’ve supported them.

Scroll through the stories below (they’re all real people, btw!) screenshots & case studies attached!

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1. Slow Cooker Expert

S entered our orbit after spending years posting randomly to Pinterest, throwing spaghetti at the wall, hoping that something sticks, and that elusive traffic, talked about often on Facebook groups, would finally hit her website.

But it never happened because 1. She didn’t have the time to learn all the ins and outs of Pinterest 2. She didn’t have the time to actually post on Pinterest when she was busy making and posting recipes, and 3. She didn’t want to make the time to do 1 and 2.

Enter, Matcha, and we doubled her outbound clicks and impressions in 4 months, case study and everything here.
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1. Midwestern Martha Stewart

J from O.com is a monolith in the blogosphere. She’s basically like if Martha Stewart were from the Midwest (and incredibly sweet, and never went to jail lol).

They came to us with an abysmally low outbound clicks rate because the pins posted by the previous team were so unoptimized that they looked like something my parents' pet dog Pixie would regurgitate.

Within 3 months, we increased their outbound clicks by 240%, which led them to triple their investment in us. Our strategy was creating over 15+ fresh pins a day that were posted to her account, detailed keyword and long tail keyword research, optimizing boards, creating new boards every month, and some other stuff (you'll have to pay me $250 a month if you want to know 🤭)

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1. Vintage Decorator Queen

M from LAFD has been in the Matcha universe since 2021! We’ve been through Google Web Stories and Pinterest struggles together, and we started working DFY on her account 3 months ago.

In 2024, we had a couple of audit calls (remember angel number $111 calls? Should we bring them back??), and finally, in April, she decided she was ready for complete hands-off support after DIYing it for years.

While we’re still in the early days, there has been such a significant impact. Especially in terms of ranking for keywords.

This jump in keyword rankings directly means more people discover her content every single day, because the new pins are pulling up right at the top for each search. See screenshots below:

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All of these business owners wanted the same things when they came to us
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1. A sustainable website referral source
2. People who know what they’re doing
3. People who study the Pinterest algorithm so that they don’t have to
4. A Pinterest account that they don’t have to worry about​
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And if you join the ritual, that would be your reality too.

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Just to recap, if you don’t want to go to our Pin Ritual page.

• One fresh pin a day/ 30 fresh pins per month
• Board optimization (max 10 boards)
• Keyword optimized account bio & name
• Bonus: 3 custom pin templates
• Bonus: 4 new optimized boards
• Pins scheduled manually every day

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At $250/month ($8 a day, the cost of a matcha latte, and unlike a latte, it keeps paying you back in traffic month after month).

(just 1 more spot left!)

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See you in the ritual—I’d love to feature your success story next time!

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Disclosure: just one more email with more details about Pin Ritual. Not interested in this thing? No worries, click here and I'll remove you from any emails about Ritual, but keep you on for the newsletter!